If you use a methodology like mine for writing a book about your area of expertise and interest, you are forced to organize your knowledge into clear, understandable chunks. You clarify your awareness of what the big issues and the small issues are, and how to communicate them to readers.

Besides establishing you as an authority in your field, the work you do on your book creates a treasure-trove of content and direction for additional products. Using your table of contents and notes, you can readily produce outlines for:

  • Teleseminars
  • E-books
  • Special reports
  • Courses delivered via autoresponder
  • Live courses
  • Keynote speeches
  • Workshops
  • On-line courses
  • Podcasts
  • and of course, additional books!

The structure of a book, which I believe should take the reader in a logical way from the question implicit in the book’s title to a clear answer, provides structure for your knowledge so that you can easily convey it to readers and clients.

That makes it possible to obey the dictum of my coach, Tom Antion: “To make money on the Internet, become a product machine!” Your expertise has value, and if you learn to package it and market it, you’ve got the business of your dreams.

Questions? Write me.

Filed under: book writing

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