Made famous by Covey in “The 7 Habits of Highly Effective People,” this dictum is perfect for the author of a non-fiction book. The word “end” in “begin with the end in mind” has two meanings: the last part, and the purpose. Both are applicable.

What is the last part of your book? In the chapter that starts something like, “Summing up…,” what will you say to your reader? You need to think about this before you start to write.

And in order to know what goes there, you must have a purpose for your book. What question does it answer? (See “The Diamond is Your Friend.”)

Don’t just start to write. Create your structure first. And know where you are headed.

Filed under: book writing

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